About me

Born in 1990 and based in Sydney, I am the founder of CONCEAL'D IT specialising in advanced ink and inkless treatments, education, training and product development. With a background in business and primary school education, I transformed my career into paramedical services in 2023- for my passion of empowerment and healing inspired by my own personal story.

Philosophy and background

Born in 1990 and raised in Australia, I am a proud mother of 2 who has a passion for food and telling stories through food creation. Previously, worked in corporate and a primary school teacher, then owned a Turkish street food restaurant until the covid era. I suffered severe depression with post-natal trauma after giving birth to my daughter and my personal circumstances took over my confidence.

My work is deeply rooted in self-love, trauma recovery and regenerative skin health emphasising natural looking results.

Awards and recognition

- Awarded 'Best scar camouflage' at the 2024 Australian Beauty & Cosmetic Tattoo Awards (ABACTA). Recognised for excellence in pigment matching, healing-first philosophy and scar revision outcomes in AUS & NZ.

- The first prime speaker of WULOP-Bahrain 2025 representing Australia in paramedical tattoo services- Internationally recognised PMU speaker and educator.

- Finalist for Woman's small business awards 2024- Beauty Services.

- Finalist for Australian business awards 2025- Tattoo services.

- Finalist for Australian trades awards 2025- Health improvement.